We’ve all the heard the word.
It is defined as the act of promoting your product or service right into the hands of consumers. Whether you’ve completed a half of a semester in business school, started a business or researched marketing in your free time, you know that in order to sell your services, you need to SHARE THEM. *Foot stomp*
I can’t stress that enough.
Your preschool teacher was right when she said sharing is caring. If you have a great service or idea you are keeping to yourself, you are doing your clients a great disservice by not sharing it. We all have different ideas on how a business should be operated. Promotions may work well for one product, and work differently for another. Marketing is ever-changing. Consumers’ needs change. People change. But while they change, we need to be ready to adjust our plans too.
So with the internet full of marketing plans, how do you make them most of them? Where do you even start?
With Vivio’s hosting service, you can begin your plan the right way and put your business on the path to success.
Here is how:
You can set up a custom domain and email.
When you sign up for a hosting service, you can set up a custom email address. From there, viewers will have access to your page and be able to email you directly. You can point your website to your social media outlets, set your email signature to your website URL, and even think about getting a newsletter set up. CampaignMonitor.com says, “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%) when compared to social media, direct mail and more.” An email is also 5x more likely to be seen than a Facebook post.
If you haven’t already thought about setting up email marketing, you may be missing out. With Vivio, you have the option to get Zimbra email hosting for as little as $2/ month per user. Our technicians are great about getting the mail servers configured. We recommend transitioning into marketing with an email marketing strategy for lower costs and a quicker return on investment.
You can establish a blog.
Once you figure out who your target audience is, a blog is a great way to provide them great content and increase brand awareness. All your content marketing can be linked back to your website and blog, so it is important that a strategy is in place. According to HubSpot, B2B marketers that use blogs receive 67% more leads than those that do not.
Blogging is a fun way to share your company’s voice and expertise on a subject. It also helps potential clients to see what your business is about. The supplemental information and how-to advice in blogs is priceless. We challenge you to create a blogging strategy once you get your website running. As our friend Eddard Stark says, we look forward to seeing the content coming.
You have a team of technicians at your service to help.
Here at Vivio, we are committed to your success. Our Support Team is U.S.-based and operates as a small team, not as a call center. We are available 24/7/365 to best meet your needs. With our world class Support, you can rest assured your site will stay online so downtime doesn’t cost you customers.
Tell us, how do you use Vivio’s hosting to promote your business? Share in the comments below.