Once your website is set up and your marketing materials are in progress, it’s normal to want to take a few shortcuts. It’s okay for you to save time and money while putting yourself out there, but one area you don’t want to short yourself in is call-to-actions. In case you didn’t know, a call-to-action […]
Read More →If you operate any part of your business online, you’ve probably heard the word, ‘SEO.’ If you haven’t, you might want to listen up, as practicing SEO is transforming marketing and communications as we know it. It seems like everyone is doing it these days–and for good reason. Let’s start with the basics. SEO stands […]
Read More →Life as a business owner can be hard. You work long hours, lead projects, and spend your time doing everything you can to help your business grow and develop. You’ve put your life into this business, and you want to see it succeed, but sometimes you just don’t know what to do next. Do I maintain […]
Read More →Choosing the perfect domain name is no easy task. It’s about as hard as selecting your business name. For some of those, that may come easily, but for the rest of us, it is no easy feat. When you are choosing a domain name, you need to think: Is it catchy? Does someone else have […]
Read More →Business is going well. You’ve been in the game for awhile. Your social media accounts are growing. You’re sticking to your blogging strategy, posting a few times per week. Everything looks great. Finally. “Is it time to relax yet?” Sure, relax. But when you do that, engagement decreases rapidly. Not sure why? The answer’s simple: […]
Read More →Whether you’re setting up a website for the first time or revamping an old one, we could all use a refresher from time to time on what resonates with viewers. When I go to a new website, the first thing I notice is speed. We were curious what our viewers thought, so we reached out […]
Read More →Does a “quick 5 minutes” often turn into 2 hours when you get on Facebook? Join the club. (On Wednesdays, we wear pink.) If you find yourself constantly distracted by shiny objects (a.k.a. mindless statuses, memes or videos) online, know you are not alone. It’s nothing out of the ordinary when so much of our lives are […]
Read More →Are you new to hosting and not sure where to begin? Confused on what’s next? Unable to recall your last discussion with the rep on the phone? AHH. We’ve been there. We know it can seem overwhelming and you may be unsure where you are supposed to go once you’ve signed up for a service. […]
Read More →Let’s be honest. In the past, businesses operated just fine without social media, websites, and all that jazz. Word of mouth was their primary form of advertising, and they did great. I mean, just take a look at our story. We operated for years on word of mouth advertising alone. However, while that still may work […]
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